EXPERIENCE - Training - Intern trade marketing - TomTom
1 month
2 months
2 months
4 months
5 months
TomTom
Consumer business unit - Retail & e-tail marketing
Consumer electronics
Navigation systems & services
Amsterdam, THE NETHERLANDS
Contacts for references
J.BIGIO, Global director retail & e-tail marketing
A.PONT, Trade activation manager
A.OPPEL, Regional marketing manager
HES graduation internship missions
Nov 2010 to Apr 2011
6 months
Marketing & sales
Negotiations with retailers for PND category management project
EU navigation market (PNDs / In-dash / Mobile) analysis
EU PND category analysis
EMEA business dashboards analysis
Development of in-store merchandising & communication guidelines
EMEA trade activation strategy
Mystery shopping visits, feedback & analysis
Intern induction program set-up for retail & mobile marketing department
Management
EU navigation market strategic analysis & recommendations
Full PND category management project (Graduation thesis)
IT
GFK data update & optimization
POS master process optimization in JIRA
Operations
POS master set-up, localization, process management
Coordination, assistance & communication with EMEA marketing teams
